Client Overview
We collaborated with Stella O' Shea Coaching to create a signature brand mark and build the aesthetic foundation that will power their expansion across the UK market.
The Challenge "Before"
Despite being a professional, Stella was finding it difficult to reach her ideal clients. Her expertise in coaching deserved a visible presence that matched her ability to deliver life-changing results. The specific business and branding challenges she faced included:
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Without a definitive brand mark, her advice blended in with other coaches, making it difficult to convey her premium expertise and justify high fees.
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Her valuable coaching work wasn't supported by a professional, memorable logo, leading to complications in client trust and making word-of-mouth referrals less effective.
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Her business relied on personal connection, but the absence of a polished, visual identity meant her brand didn't translate into a sustainable, high-impact business.
The Strategy
Our plan: Visual Credibility first, Market Authority second.
We developed a strategy to position the coach as a trusted authority in their niche. Our plan focused exclusively on creating a strategically defined logo that would immediately achieve brand recognition and credibility.
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We began with an in depth analysis of the UK coaching market to determine that the new logo would stand out from competitors and resonate with the coach's high value clientele.
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We translated Stella's unique methodology into a single, memorable visual concept, guaranteeing the logo communicates the brand's professionalism.
The Results
Visual Credibility, Instant Trust, Confident Expansion
The new logo instantly provided the visual professionalism Stella needed to justify her premium fees and stand out in the UK coaching landscape.
The clean, new look of the logo made her website and social media feel consistent and credible to every client who saw it.
Her logo is now a power tool for her growth. Stella can drop this design onto any platform or campaign and know her brand instantly looks like the established, professional service it is.
What This Means - Why it worked
Our success came down to a simple plan. We gave Stella a clean, powerful logo that immediately made it easy for her to build a website and launch any marketing campaign with confidence.
If you're open to a quick 15-minute call, I’d love to show you what we did and how it could be applied to your business.