Client Overview
Taking a UK hairdresser from the 11th to the 5th spot on Google for key local searches, securing a 2x increase in website clicks, and creating a professional new brand that clients love.
The Challenge "Before"
When we first connected with Jean, the local hairdresser, she was feeling frustrated and virtually invisible online. She ran a highly skilled and professional salon, yet her digital presence wasn't reflecting the quality of her work or helping her attract new clients.
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She was on the second page of Google, making it harder for her potential customers to find her
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She was receiving a low number of clicks a month
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Her logo and business cards was very outdated
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She was relying heavily on word of mouth in a small city
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The Strategy
Our plan: Visibility, Traffic, and Brand Polish
We designed a custom strategy specifically built around elevating the hairdresser's entire presence, both in search results and in the eyes of her potential customers.
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We conducted a full technical audit to fix broken links, address any mobile usability issues, and make sure all pages were indexed correctly
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We implemented a targeted SEO strategy to specifically address the hairdresser's 11th-place ranking, focusing on local keywords and competitor analysis.
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We addressed the out dated logo and created a brand new, modern logo and business card design that perfectly reflected the quality and style of her professional service.
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We strategically designed every new page with clear calls-to-action to transform website visitors into paying customers.
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The Results
Top Rankings, Real Traffic, and New Brand Confidence
In just one year:
The hairdresser was successfully moved from the 11th place to the 5th place in Google's ranking for the main search in her city, instantly putting her on the crucial first page.
She achieved more than a 2x increase in monthly clicks on her website, transitioning from stagnant growth to a consistent, high volume of interested local traffic.
The newly created logo and business cards were a massive success, receiving very good feedback from customers and instantly elevating the salon's perceived quality and professionalism.
The project created a powerful, ongoing flow of organic traffic and positive brand recognition, future-proofing her business against local competition.
What This Means - Why it worked
The hairdresser's results weren't random. They came from having a clear strategic plan, combined SEO and branding expertise, and a sharp focus on turning new digital visibility into trust and long-term customers.
If you’re in a similar spot, great at what you do but people aren’t finding you, the same strategy could be a game-changer for your business too.
If you're open to a quick 15-minute call, I’d love to show you what we did and how it could be applied to your business.