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Client Overview

We partnered with Harry, a skilled local Car Detailing Specialist, to completely transform his business identity. Our goal was to increase his perceived value and authority in the competitive UK luxury vehicle market, drive the right clientele to his services, and change his brand with a new, premium visual identity.

The Challenge "Before"

Before our collaboration, Harry was struggling to attract the right clientele online. Despite being highly skilled, he was frustrated by getting low-value customers and still needed to grow his reputation in the competitive luxury vehicle market.
 

  • He wasn't attracting the right clients  

  • He didn't have a professional logo, making it impossible to build trust with higher clientele

  • Harry didn't have an online presence, meaning he couldn't show of his best work.

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The Strategy 

Focusing on Quality and Reputation

To achieve his goals of securing high-value clients and commanding premium fees, we developed a custom brand strategy. Our plan included:
 

  • We designed a distinctive and high-quality logo to instantly position Harry's business at the top tier of the UK detailing market.
     

  • We launched a professional social media presence to visually showcase his best work and attract the specific owners of luxury and performance vehicles.
     

  • We ensured the new visual identity was versatile and polished, giving Harry the confidence to market his services and charge the high fees his skilled work deserves.

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The Results

Visual Credibility, Price Justified, Profit Growth

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  • The professional logo and polished social aesthetic ensured his high-quality work was seen as a premium service, eliminating the perception of being a budget detailer.
     

  • The social media launch and logo design enabled Harry to visually filter his audience, leading to an increase in enquiries from owners of luxury, classic, and performance vehicles.
     

  • Harry's new confident, established brand presence now fully justifies his pricing, allowing him to charge premium detailing fees without client hesitation.

What This Means - Why it worked

Our success with Harry was a result of a divided approach. The new brand identity built immediate trust, while the social media made his high-quality work discoverable. This powerful combination ensured high-value clients were confident enough to enquire and book his services.
 

If you’re in a similar spot, great at what you do but people aren’t finding you, the same strategy could be a game-changer for your business too.

If you're open to a quick 15-minute call, I’d love to show you what we did and how it could be applied to your business.

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