Client Overview
How we took one of our Roofing clients from receiving no leads, to 64 brand new interested prospects in London, and created new pages on his website that he can be proud of.
The Challenge "Before"
When we first spoke to Freddie, he was completely fed up. Despite running a highly professional service, he was frustrated by getting zero new leads and worried about his business's future. He knew he was doing great work, but his online presence simply wasn't reflecting his quality or helping him grow.
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He was getting 0 website clicks a month
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He wasn't appearing in Google at all
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The phone hadn't rang for months
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He had spent over £10,000 on marketing before but nothing had worked
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The Strategy
Our plan: Visibility first, Trust second.
We created a custom strategy built around Freddie's primary goal to finally move past zero leads and grow his business in London. What we did to put Freddie's dream into reality were:
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We conducted a full technical audit to fix broken links, address any mobile usability issues, and remove all dead weight that was harming the site's credibility.
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We created high-quality, targeted landing pages for his most profitable services across London, instantly positioning him as the local roofing expert.
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Improved keyword targeting on his website and added a focus Keyword to each page
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We strategically designed every new page with clear calls-to-action to transform website visitors into paying customers.
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​We boosted visibility by optimising the site's entire link structure, using internal linking to connect all the new service and location pages and signal authority to search engines.
The Results
Top Rankings, Real Leads and Fast
In just 28 days:
From 0 clicks to over 60 clicks within a few months
Freddie's company now consistently ranks so much higher on Google compared to before for, local search terms
The newly created pages are now high-impact assets that clearly showcase his professional quality, allowing Freddie to confidently send clients to his website.
Built momentum and completely changed his business without using any paid ads
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What This Means - Why it worked
Freddie's results weren't random. They came from having a clear strategic plan, local SEO expertise, and a ruthless focus on turning his new visibility into profitable customer leads.
If you’re in a similar spot, great at what you do but people aren’t finding you, the same strategy could be a game-changer for your business too.
If you're open to a quick 15-minute call, I’d love to show you what we did and how it could be applied to your business.